Identify the best location for a store or business, determine who your competitors are, understand who lives in a neighborhood and tailor your products and services to meet their needs.
The Claritas SPOTLIGHT platform powered by Environics Analytics, offers a full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modeling to solve business challenges. SPOTLIGHT helps marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.
Insights On Demand
Claritas SPOTLIGHT is a self-serve platform that enables you to find the reports you need for your area of interest based on your unique business opportunity. Run any of the available reports 24/7, through our web-based platform, in the office or the field.
Customizable Trade Area Definitions
Choose a location or create a trade area based on your area of interest. Enhance your analysis from a variety of trade area definitions such as drive-time, radii, custom polygons or standard geographic areas like ZIP Codes
Powered by industry-leading data from Claritas
Access more than 50 reports selected from the most up-to-date, privacy compliant, consumer and market databases.
Who lives in the area?
Identify the consumers who live in your trade area or chosen location, discover demographic trends, or segment customers based on their behavior
What do they consume?
Understand supply and demand for the retail stores in a selected area or access consumer purchase behavior and household spending.
How it works
- Create your account profile
- Select your subscripton plan
- Choose one or more report
- Define your markets or trade area
- Confirm your report details and purchase
- View and download your report
Frequently Asked Questions
SPOTLIGHT allows you to run reports on a specific location or trade area. If you want to know more about the composition of those who live in a neighborhood, choose demographic and segmentation reports. If you want to forecast demand or estimate a growth opportunity, explore SPOTLIGHT’s Retail Market Power® Reports and Consumer Buying Power™ Reports. Alternatively, if you need to understand competitive activity or traffic patterns in an area, select the business and location reports. See reports
SPOTLIGHT offers two subscription plans to support your information needs. The Standard Subscription, our most popular plan, provides access to our commonly used reports and unlimited report usage. The Advanced Subscription offers everything in the Standard Subscription PLUS it gives you data for sub-geographies within your trade area. This is important so that you can identify neighborhoods that fit your customer criteria and maximize your opportunities. See plans
Yes, multi-year discounts are available. Please call the SPOTLIGHT account team at 888.981.0040 to discuss licensing options.
All prices are in USD. We accept all major credit cards including Visa, MasterCard and American Express.
SPOTLIGHT is a commercial platform for businesses. There is no charge to create an account and there are no hidden fees or maintenance charges. You only pay for the reports you choose – priced from $89 – $179. See reports
All SPOTLIGHT reports are priced in US dollars and based on US data sources. If you are a Canadian customer, please call 888.981.0040 to speak with one of our team members about setting up your account to access Canadian data.
We have documentation and videos to help you get started and answer questions. Visit our community site to watch videos on “How To Use” the SPOTLIGHT platform and read documentation on “Getting Started”.