Understanding the Automotive Behaviors of Today’s Consumers

The automotive industry is changing fast and how people are buying/selling cars is much different from 30 years ago. To stay ahead of this evolving industry, it’s essential that automotive marketers have deep insights into consumer behaviors, including how and where they shop and what influences their purchasing decisions. This 2-page insights sheet highlights automotive behaviors of a highly sought-after and influential Claritas PRIZM® Premier segment -NETWORKED NEIGHBORS. Understand what makes this auto segment tick.

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