Understand the Travel Behaviors of Multicultural Consumers with Claritas PRIZM® Premier

In 2020, U.S. travel expenditures fell by 42%. In 2021, they increased by 29%, with airline fares alone reaching $73.5B. With personal and business travel getting back into the swing of things, marketers will need fresh insights into their best travel customers and prospects so they can tailor campaigns that resonate with them when and where they choose to be engaged. In this insight sheet, you’ll learn where diverse, multicultural consumers who are frequent travelers with young, growing families plan to travel, who they book travel with, what type of travel experiences they are looking for, and much more.

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