Know more about the demographics of Black Americans and the spending categories where they move markets
In our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, Claritas has released our latest U.S. Black Consumer Market Report. In this report, we provide unique data, analytics and actionable insights that will help you effectively engage the fast-growing Black population, now and into the near future.
Numbering over 40.8 million in 2020, Black Americans now represent 12.4% of the total U.S. population. Any company marketing to U.S. consumers would be ill-advised to ignore them, especially knowing that their spending in specific categories can literally move entire markets. If you’re looking to better understand the Black consumer market, then this report is for you! Also, be sure to listen to our Fireside Chat on the Black consumer market with LaToya Christian of GroupM.