Peeling Back the Layers:

Insights into Personal Care and Beauty Consumer Behaviors

The personal care & beauty sector thrives in today’s dynamic retail landscape. To ensure long-term success, brands must adapt strategies, harness innovative technology, and understand diverse consumer demographics and behaviors. Discover impactful marketing decisions by knowing what consumers prioritize, where they shop, and why they buy.

Claritas’ PRIZM® Premier segmentation provides deeper insights into top personal care & beauty consumer segments. Explore our latest infographic to uncover valuable details about their preferences, demographics, and media consumption behaviors.

In this Infographic, you’ll gain insights into:

– What products do the top personal care & beauty consumers prioritize
– What specific devices and channels this segment uses so you can more effectively engage them
– and finally, how do they shop in-store vs. online and what channels should you be using to create a seamless multichannel experience.

Download Infographic

Are you ready to know more?