Claritas Asianicity Storyboards
Know More About Asian Audiences
To connect with Asian consumers, you need to go beyond in-language and focus on being culturally relevant. Using Claritas’ Asianicity™ Storyboards, marketers can leverage Claritas’ deep understanding of the Asian consumer to tailor messaging and promotions specific to the wants and needs of the Asian consumer. Further segment Asian audiences and gain a better understanding of their level of acculturation and insights into their ancestry, socioeconomic status, lifestyle, behaviors, and more!