Identify / Syndicated Audiences

P$YCLE® Premier

Built for the financial marketers, P$YCLE Premier is proprietary segmentation that helps you know more about the financial needs and behaviors of American households. It enables you to spot trends in the market as well as unmet needs.

Whether you’re in banking, insurance, money management or any other financial services company, P$YCLE Premier is an invaluable tool. Drawing on financial transactions data as well as the most comprehensive survey of financial behavior, you’ll know more about people’s financial lives including loans, credit cards, mortgages, insurance policies, 401Ks, online banking behavior, account balances and more. You’ll be better able to predict financial behaviors with 60 precisely defined segments.

In addition to demographics and 12 life stage categories, P$YCLE Premier segments include:

  • Income (7 groups)
  • Purchase Behaviors – 10 categories
  • Income Producing Assets/Wealth (7 groups)
  • Media Behaviors – 8 categories
  • Technology Use (5 groups)

Each segment summarizes these complex profiles in a way that is intuitive, easy to communicate, and easy to activate on both online and offline channels.

What can P$YCLE Premier do for you?

Know more about existing customers

By appending P$YCLE Premier to your customer files, you’ll learn more about your current customer’s assets, credit card use, banking behaviors and product preferences. You’ll know what products they have, what they need now, and predict what they’ll need in the future.

Find new customers in a privacy safe manner

P$YCLE Premier is a privacy-compliant solution that helps you understand demand for products and services by market and find new customers.

Identify gaps in the market

P$YCLE Premier gives you the power to understand your customers and your competitor’s customers to identify new opportunities for products and services that others may be missing or not even aware of.

Develop more personalized messaging

By creating a more complete picture of current customers and prospects, P$YCLE Premier opens the door to more personalized messaging based on a segment’s specific needs.

Methodology: The Forefront of Innovation in Segmentation

Our industry-leading segmentations are built from the household level up using a patented method of data science. This method culls over 10,000 variables to predict consumer behavior with greater precision. The unprecedented quality, depth and breadth of the data behind our segments comes from our own data collection as well as our linkages to leading surveys and panels. We are the only company that is coded into Nielsen survey panel for TV ratings so we can run TV ratings against our segmentation for optimized TV and radio buys.

How We Can Work Together


Identify consumer segments more or less likely to engage in a behavior


Add codes to your customer or prospect databases


Geographic footprint for where P$YCLE Premier segments reside

Find your segment now with our ZIP Code Look Up


Activate your segmentation with Claritas marketing services

We can quickly deliver your audiences to our vast network of channel and platform partners, so you and your agency can execute your campaign on your own. Or let us do it for you.
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Are you ready to know more?