The Hispanic Market of Today and Tomorrow

Claritas just released its annual U.S. Hispanic Market Report. In this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything! From population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors, you can find it all, here.

To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas.

In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences.

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