Identity Graphs: Fuel for Your Marketing Engine
Identity graphs are becoming a key component of the marketing and technology stack for enterprise brand marketers. Yet many are still unfamiliar with this new technology and are looking for more information. In this episode of The Why Behind The Buy, host Monique Ruiz interviews Barney Marvin, an identity graph expert, who explains the ins, outs, benefits and limitations of identity graphs. Monique also talks with Paul Rossetti about how one of the nation’s largest mobile carriers, Metro by T-Mobile, used an identity graph solution to uncover previously unidentifiable leads.