Cycling Non-Profit

Cycling Non-Profit Doubles Participation and Fundraising Goals


A non-profit organization focusing on cycling for a cause as its key fundraising effort came to Claritas with the goal of increasing awareness about their 501 (c)(3) and driving new riders for their upcoming events.


After conducting a Claritas PRIZM® Premier analysis against 6K former riders, Claritas built a consumer profile of key segments featuring insights about their affinity for cycling and propensity to donate to a cause. Additionally, Claritas supplied distribution maps for each city where a ride was scheduled to take place, including where and how many of the non-profit’s best look-a-like prospects reside, their media touch point usage, and actionable insights for campaign messaging.

With the first event scheduled to take place in less than 8 weeks, Claritas immediately went into action building a custom market-level audience to be used in an intensive 45-day campaign of email, social and display ads. Claritas deployed and measured the multichannel campaign, including the delivery of a direct mail list as an overlay.

Despite the tight turnaround time, the campaign was a complete success, and the non-profit will continue to work with Claritas as they build awareness among riders.

A Word From The Event Team

“We could not have achieved these results without Claritas.”
– Event Director


12% Growth in fundraising goal

300% Increase in digital campaign performance vs industry norms


Successful campaigns are not built in silos. It’s about pinpointing potential riders more precisely, engaging them one-on-one more effectively using the right combination of channels, and continually measuring & optimizing to turn them into loyal customers.

Are you ready to know more?