Decreasing ad spend while increasing activations
A long-time Claritas telco client wanted to encourage non-customers to bring in their current device and sign up for an unlimited talk, text, and data plan. Using proprietary segmentation for the telecom industry, Claritas helped them find and engage their best prospects with a mobile and online campaign.
HOW WE DID IT
The telco had years of experience using Claritas ConneXions, our syndicated segmentation solution for technology and telecom companies, to successfully identify their best customers and market to them offline. For this effort, they used ConneXions and Claritas Digital, to find and target similar new prospects who would be the most responsive to a mobile-first ad campaign.
THE CLARITAS EFFECT
11MM+ ad impressions
94% decrease in CPM
45% increase in activations
INTELLIGENCE YOU CAN USE
Delivering the right advertising to the right prospects in the right place is essential to overall marketing effectiveness. Claritas Digital is just one of the many tools Claritas offers to significantly improve your online efforts.