A Deep Dive into the U.S. Hispanic Consumer Market

In support of our annual Hispanic Market Report, we’ve invited a fan-favorite guest of the podcast, Ron Cohen, the SVP of Practice Leadership at Claritas to share highlights from this nearly 40-page report.

The Hispanic consumer market is one of the fastest growing population segments in the U.S. They’re also generally a highly digital consumer group, meaning they’re the perfect audience to engage with “mobile-first” campaigns.

During the course of this 15-minute episode, Ron talks more about the potentially surprising markets where you’ll find larger concentrations of Hispanic consumers. Plus, he gives insight and context around how their income has positively shifted in the past couple of years and where it’s expected to go in the future. Finally, he wraps up with details around Hispanic consumer lifestyle behaviors and preferences and where AI fits in.